Insights

Insights to Make Memorable Customer Experiences

Get the latest strategies, trends, and real-world insights to improve every customer interaction.

2 November 2024

How to Deliver Personalized Messaging That Really Converts

Competing on price and product quality isn’t enough. Businesses also need to offer a smooth and satisfying digital experience. And personalized messaging plays a big role in achieving that.

2 November 2024

Understanding Generational Differences In Customer Communication Preferences

Your customers have access to more channels now than ever before. And they expect businesses to recognize this and cater to their unique channel preferences. Interestingly, age heavily influences these preferences.

5 October 2024

Speak Your Customer’s Language – How Multilingual Customer Chat Makes Customers Feel Valued

In any market, customer experience is a critical competitive battleground. Effective communication is central to providing satisfying experiences and long-lasting customer relationships.

2 October 2024

Boosting Retail Revenue With Omnichannel Communication

The traditional retail sector is under immense pressure. And that pressure is coming from all angles. Faced with an abundance of choices, consumers are becoming increasingly selective. They want affordable, high-quality products backed by satisfying customer experiences and outstanding customer support. They will quickly abandon retailers who cannot deliver on all three fronts.

11 September 2024

Are Loyalty Cards Still Relevant In The Digital Age

Loyalty programs have a much longer history than most people realize. We can trace their origins back to the late 18th century when a US trader began issuing copper tokens customers could redeem against future purchases. The idea spread like wildfire and quickly evolved.

7 September 2024

Using First-Party Data to Personalize Your Messaging

There was a time when personalized customer experiences were aspirational - something reserved for forward-thinking businesses, disruptors, and innovators. But no longer. Today, personalized customer experiences are becoming the norm.

19 August 2024

Enabling Financial Institutions To Improve Startup Access To Banking Services

In recent years, the UAE has worked hard to ensure it is an attractive place to launch and grow new businesses and those efforts are certainly paying dividends.

23 July 2024

Improved Customer Satisfaction With Advanced Conversational AI

Intuitively, we recognize that happier customers are willing to spend more with a brand and are less likely to switch to a competitor.

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