"The future of revenue growth isn’t in bigger ad budgets, it’s in smarter, AI-powered customer engagement. Are you ready to adapt?" – Yaman Al Jendi, EDC Marketing Manager.
AI is transforming businesses worldwide, improving efficiency, and unlocking new opportunities. With all the hype, many organizations rush into adopting solutions but don’t use them to their full potential.
Conversational AI is a good example. Most businesses use it for customer support (an area in which it excels) but it also has huge value as a revenue generator when used to engage with active customers. Every interaction is a chance to increase sales, improve personalization, and build customer loyalty. Limiting the role of Conversational AI means missing out on these benefits.
A different kind of marketing
Businesses tend to invest a lot in lead generation because it's a metric that they know and one that can be easily tracked, but conversion rates for this type of marketing are notoriously low. Social media ads are easy to scroll past, and marketing emails are easy to ignore in the crowd.
Customers who choose to contact your business through live chat, phone calls, or messaging apps can be a much better route to success. These interactions have a lot of potential because customers are already engaged, open to communication, and actively reaching out. Yet, many businesses don’t take advantage of these moments.
Conversational AI can help make the most of this opportunity by using customer data to engage at the right time, with the right information, and in the right way.
How Conversational AI can increase revenue
Conversational AI can help to make the most of these interactions in three different ways.
Upselling and cross-selling
With Natural Language Processing, Conversational AI assesses customer intent in real time, allowing the business to offer personalized recommendations.
For instance, during a chat session, a bank’s Conversational AI chatbot can accurately detect a customer’s interest in savings and recommend relevant account types, savings plans, and resources. Improving engagement without requiring direct contact with a sales person.
Targeted promotions
Conversational AI can deliver targeted promotions rather than a scatter-gun approach that targets all customers with the same offers.
For example, a telecom company using Conversational AI can detect when a customer is worried about exceeding their data limit and offer a discount on an upgraded plan. Rather than sending generic promotional emails, this method engages customers precisely when they’re most likely to convert.
Re-engaging cold leads and reducing abandonments
Abandoned carts, incomplete forms, and lapsed customers are all big sources of lost revenue, but Conversational AI can turn them around.
Imagine a customer adding several items to their cart but leaving before completing the purchase. Instead of a generic follow-up email, Conversational AI can engage the customer with a timely message—perhaps offering a limited-time discount or answering product-related questions. This kind of messaging increases recovery rates and strengthens customer loyalty.
The case for Conversational AI
Conversational AI is already reshaping customer communications in many businesses. Companies that use AI-powered engagement in their sales and marketing strategies can expect to see increased revenue, higher retention rates, and reduced customer acquisition costs.
The choice is clear: Businesses can either harness AI to drive growth or risk falling behind in an increasingly AI-driven marketplace.
