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Insights (12)
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6 September 2021
Towards a Sustainable Future with Eco-Friendly Cards
A study by Mastercard across 24 countries worldwide unveiled that 58% of the customers are cautious of their behavioural impact on the environment and 85% stated that they are willing to take actions to combat the sustainability and environmental issues in 2021. Climate change caused due to global warming is an alarming concern that needs the world’s attention. There is a growing trend in conscious consumption where people are more mindful of their purchases and the impact it has on the environment.
The COVID-19 global outbreak has brought about a significant change in consumer shopping and payment behavior. The UAE market is rapidly growing with the penetration and increased adoption of the new payment trends.
Digital Onboarding: Accelerating Customer Acquisition
Onboard a customer fast and realize the revenue faster! Onboarding appears to be a tedious and error-prone process during enterprise-customer initiation engagement. The biggest challenge involves delays in service activation, primarily due to the lack of process clarity and interaction failures with the customers. Earlier, onboarding was predominantly an onsite process that required customer's physical presence at a service point. It now takes less than a minute with a few clicks on the smartphone using customisable apps.
Digitization is making its way through diversified business and its processes. Owing to the increasing penetration of digital trends, one such business process of “Knowing Your Customer” has evolved from the conventional physical documentation method to electronic means. On 24 January 2021, The Khaleej Times reported that the Central Bank of UAE has imposed financial sanctions on 11 banks for
We seek customer delight, a rarity in our fast-paced world. In conventional retail, the customer journey is within the store. A store's pull factors are the products it offers, the ambience it has, and the services extended by the staff manning it. As Customers we like to be treated as “VIP's” and justifiably so. A momentary delay intending to our needs puts us off from lingering further and we move on to the next store.
In a quest to provide innovative digital solutions to our clients EDC is glad to announce our strategic partnership with Quadient, a driving force behind the world’s most meaningful customer experiences
As financial services organizations seeks to improve their competitive position, improving the customer experience through a centralized cross- channel communications strategy has become a key area of focus. From paperless onboarding to interactive account statements and mobile push notifications, modern CCM solutions enable financial organizations to meet the ever-changing needs of their customers.
Top 5 Marketing Trends Impacting Customer Communication Management (CCM)
“The most vital thing in communication is hearing what isn’t said” Peter F. Drucker. Customers are the drive of any organization and customer communication management nourishes that relationship. As the year 2020 is progressing, customer communication management will become more integrated with overall digital marketing strategies and solutions. The top 5 marketing trends impacting CCM sector as per our observation and analysis in 2020: