EDC Co-Hosts FINNOVATE STRATEGY OMAN to Advance Digital Automation in Banking & Insurance

EDC, in partnership with Quadient, was proud to co-host the FINNOVATE STRATEGY OMAN boardroom event in Muscat, bringing together senior leaders from across the banking and insurance sectors for a focused discussion on digital transformation and governance.

The Roundtable Majlis convened key decision-makers from the BFSI community to examine how institutions in Oman can modernize customer communications, strengthen governance frameworks, and accelerate digital automation initiatives in a rapidly evolving regulatory environment.

Representing EDC, Paul Andrews and Yaman Aljendi joined industry leaders in panel discussions and interactive roundtable sessions exploring the future of Customer Communications Management (CCM) and enterprise-wide automation.

Yaman Aljendi opened the agenda with a presentation highlighting how unified, bilingual, omnichannel communication — supported by governed CCM processes — enables financial institutions to meet rising compliance expectations while delivering clearer, faster, and more consistent customer engagement.

The subsequent panel discussion, led by EDC and Quadient, focused on practical transformation priorities: which communications to modernize first, how to embed effective governance structures, and which KPIs should guide the next phase of digital evolution.

Discussions throughout the event underscored the growing importance of streamlined communication workflows, stronger oversight, and technology-enabled innovation in delivering seamless customer experiences across every channel.

We extend our sincere thanks to our fellow panelists:

• Bader Al Lawati, Head of Brand & Communications, Liva Insurance Oman
  
  
• Hussain Sajjad Ali Al Lawati, Head of IT Applications & Innovation, National Bank of Oman

Special appreciation also goes to Robert Thomas from Quadient for moderating the session, and to Tech Forge, Plexus, Quadient, and all attendees who contributed to making the event both engaging and forward-looking.

As digital transformation continues to reshape financial services in Oman, EDC remains committed to partnering with institutions to deliver governed, secure, and future-ready communication strategies.